About Travelocity : Advertising

Advertising with Travelocity

Travelocity offers a wide assortment of valuable marketing opportunities to deliver your message to an active, qualified travel audience.

Travelocity works with its marketing partners to develop integrated marketing programs. We offer both travel and non travel related advertisers the opportunity to target a large audience of leisure and small-business travelers throughout our site. Partners can focus on various products like cruise, hotel, flight or vacations, as well as many types of communication channels like online, email, offline advertising and more.

For more information about advertising on Travelocity or VirtuallyThere.com, please contact the Partner Marketing group at:

advertising@travelocity.com

Please click on your area of interest to learn more:

Online Advertising Opportunities

Travelocity offers specific targeting options as well as ROS. Our team will work with you to develop a plan to reach your goals.

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Direct Marketing Opportunities

Member Email Messages
Feature your marketing message in Travelocity email communications to our registered members. You can complement your online advertising with the following (request-only) email opportunities:

Bon Voyage: Sent 10 days before departure promoting trip planning with pre-trip services & destination specific deals complementing upcoming trip.

Custom Emails: Specifically target demographics/shopping behaviors.

Real Deals Email: A weekly personalized e-newsletter containing great travel suggestions and deals.

Fare Watcher: This free service alerts members to best fares to cities of their choice.

Sweepstakes
Travelocity sweepstakes allow you to build a data base of qualified leads for direct marketing opportunities. Sweepstakes may include:
  • Enhanced with banners & emails
  • Opt in for vacation planner
  • Homepage placement
  • Travelocity will supply and fulfill prize
  • Sweeps available in 3 or 4 week lengths

    Sponsorships
    Travelocity offers sponsorship opportunities of specific sections that include:

  • Ads and editorial with unique placement
  • Main page placement
  • Integration within content

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    Travelocity Audience

    Size: On the strength of our outstanding travel service, exclusive distribution arrangements, and substantial investment in advertising, Travelocity has built a significant audience with a high propensity for buying a wide range of travel-related products and services online.

    Site data updated Winter, 2006:

    • Millions of registered members
    • Unique Visitors: 13 million per month* (*Average Q3 & Q4 2005, Media Metrix)
    • Pageviews: 426 million (monthly average Q3 & Q4 2005, Media Metrix)
    • Pageviews: 426 million (monthly average Q3 & Q4 2005, Media Metrix)

    Travelocity users are consumers and small business professionals with money to spend:

    Source: Media Metrix, summer 2005 release

    10% are self-employed and/or small business owners
    11% are CEO, VP, Director or Managers
    53% are female, 47% are male
    60% are married
    37% earn a household income of $75K+
    67% own a residence

    Travelocity users: Web-savvy with experience shopping and buying travel online:

      Shopped Purchased

    Airline Ticket/Reservation
    60%
    44%
    Car Rental 27% 18%
    Hotel/Motel Reservations 50% 36%
    Vacation Packages 36% 9%

    74% of the Travelocity audience have been accessing the internet for 5 years or more.

    Source: Media Metrix, summer 2005 release

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    Advertising Sizes & Rates

    Unit SizeRates
     Run of Site CPMTargeted CPM
    Banner (468x60)$25$35-$45
    Button (125x125)$30$40-$50
    Skyscraper (120x600)$35$45-$55

    Customized packages incorporating these and other advertising opportunities are available. For more information and pricing details, please contact us at: advertising@travelocity.com to have a regional sales expert contact you.

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    Advertising Specifications

    Download our Advertising Specifications sheet in pdf format.

    Reporting
    Online reporting is available to all advertisers for all campaign data. Travelocity will supply a unique username and password to each advertiser.

    Terms of Payment
    Advertisers will be billed at the end of the month for each scheduled advertising month. Payment is due within 30 days of receipt.

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    Contact Us

    For more information about advertising on Travelocity or VirtuallyThere.com, please contact the Partner Marketing group at:

    advertising@travelocity.com