~ 3 leisure trips
Psychographics (lifestyle, buying habits, etc.): Virtually There users are:
Technophiles - Virtually There users are above the national average on ownership of high-tech products such as mobile phones, DVD players, CD burners and PDAs.
Internet Savvy - They use it regularly to shop and buy. In fact, our users have been online for an average of more than six years.
Active - Frequent travel is a career requirement, but they also have a high propensity for leisure travel. They spend their free time with their family, going to the beach, shopping or attending sporting and cultural events.
Buyers -Compared to the average Web user, their spending is higher in several categories, including technology, financial and entertainment.
Value Proposition
Why Should I Advertise on Virtually There?
Ads cannot contain any reference that encourages a consumer to call a reservation center or access the Internet for web fares
Advertising Rates
*Certain Rich Media technologies may require a premium. Please work with Ad Operations on all Rich Media buys.
Frequently Asked Questions:
My goal is to increase sales and reduce distribution costs; can we link travelers to our website for bookings?
Not at this time. Remember, travel agents are still the largest distribution channel for travel. Travelers who use Virtually There are managed travelers who rely on their travel agent for air (83%), hotel (68%) and car (71%) reservations*. (*Source: *Roper ASW, October, 2001)
Why would I advertise to confirmed travelers? Haven't they already made their purchase decisions?
Not necessarily. For example, with Virtually There you can target a traveler who does not have a car or hotel reservation and deliver your offer to him. You will be targeting the exact customer you want and will not waste impressions.
How can I measure the success of my campaign?
It's no different than other media buys. We can provide click through rates and help you with conversions, provided there is a unique booking code associated with your offer. How do you measure your other online media buys today?
What makes Virtually There different than other travel sites who offer lower CPM's?
Virtually There delivers your messages to the right person at the right time saving you thousands of wasted impressions! Not to mention that Virtually There has a very desirable demographic.
What is the mix of business travelers to leisure travelers who access SVT?
13% access the Virtually There for business only, 14% access Virtually There for leisure only, 73% access Virtually There for both.
Why should I buy Virtually There along with a Travelocity media buy?
Both sites offer unique opportunities to target the managed and unmanaged traveler. With a combined buy, your reach is twice as effective as there is little/no duplication across sites.
Who are some of the clients you've worked with before?
Virtually There has worked with most of the major airlines, car rental companies, hoteliers and cruise lines. Other advertising partners outside the travel vertical include: American Express Travel Fund Card; the ParkingSpot; eDiets; Convention and Visitors Bureaus; phone rental companies; long distance service providers and mobile phone companies. We also have worked several restaurants, casinos, and specialty vendors.
Who typically advertises on Virtually There?
Common advertisers are destinations, hotels, car rental agencies, airlines, travel-related advertisers, and everyone in-between.
Where can my ad link to?
That depends on what you are advertising:
Destinations - Destinations can link to their site. The same rules of linking off Travelocity.com apply.
Hotels, Airlines, & Car Rental Agencies - All must link to a jump page with NO booking capabilities. Page must state to 'call your travel agent to book'.
Travel-Related advertisers and everyone in-between - Similar to Travelocity.com non-supplier/competitor advertisers will be allowed to link off the site to their own assuming they do not offer travel booking capabilities or link to/powered by a competitor.
How much inventory is available on Virtually There?
Each month more than one and a half million confirmed travelers visit Virtually There.
What rates can I advertise on Virtually There?
Virtually There is designed with the Travel Agent in mind. All rates advertised MUST be available in Sabre as Published rates.
For More Information about advertising on VirtuallyThere.com, please contact the Partner Marketing group at:
advertising@travelocity.com
